Goal: Drive Strategic Employment of VMS to Grow Revenue, Partnership, and DFI's Retail Dominance in Hong Kong.
| Pillar | Core Focus | Key Outcome |
|---|---|---|
| 1 | Operational Resilience & Cost Efficiency (Quick Wins) | Immediate ROI through cost reduction, faster resolution, and improved experience. |
| 2. | AI-Driven Business Intelligence & Optimization | Data-driven revenue capture by reducing financial liability and improving planning. |
| 3 | Strategic Revenue & Market Expansion | Net-new revenue streams and innovation leveraging DFI’s scale and VMS infrastructure. |
Goal: Centralise VMS incident management by integrating VMS monitoring alerts and ticketing directly with ServiceNow (SNOW).
Key Financial Driver: Reduces Mean Time To Resolve (MTTR), ensures faster triaging, and improves compliance.
Goal: Eliminate human error and lost sales from physical voucher stock-outs by automating low-stock threshold monitoring and requisitions.
Key Financial Driver: Prevents sales loss and significantly reduces the manual administrative burden of stock ordering.
Goal: Improve corporate customer satisfaction by deploying an AI-powered chatbot and FAQ system on the Corporate Portal.
Key Financial Driver: Deflects up to 60% of routine queries from the Corporate Sales team, freeing them for high-value sales activities.
Deflects ~60% Routine Queries
Goal: Shift the Corporate Sales team from reactive quoting to proactive strategy by using AI to predict future demand and lead value with high accuracy.
Key Financial Driver: Optimizes inventory of physical vouchers and ensures sales resources are focused on the most promising leads.
Goal: Directly convert unused financial liability into new business by using AI to identify spillage patterns and inform automated re-engagement campaigns.
Key Financial Driver: Reduces outstanding voucher liability on the balance sheet and drives new customer visits, capturing previously lost revenue.
Vouchers Redeemed (65%)
Identified Spillage (35%)
Target: Convert Spillage to Revenue
Goal: Improve the effectiveness of in-store operations by analyzing VMS redemption data against time, district, and concurrent promotions.
Key Financial Driver: Provides Store Operations with data to adjust staffing, stock levels, and promotion display effectiveness, maximizing sales and footfall per store.
Goal: Improve B2B conversion by simplifying low-volume order flow, secure consumer payment methods, and integrating self-service.
Key Financial Driver: Reduces manual intervention by the Corporate Sales team, allowing small businesses to purchase instantly and increasing overall transaction throughput.
Goal: Unlock cross-group revenue by positioning the VMS as a centralised, integrated HR benefits solution via a secure API.
Key Financial Driver: Drives high-volume, predictable B2B sales and improves internal control over benefits spending.
Goal: Establish DFI's POS redemption network as a valuable utility, allowing external voucher providers to redeem in DFI stores.
Key Financial Driver: DFI levies a small, scalable transaction fee for every successful third-party voucher, establishing a new, high-margin revenue stream.
New Revenue: Transaction Fee Applied
Goal: Transform VMS into a dynamic marketing tool by enabling vouchers tied to specific Product SKUs (e.g., "$2 off Brand X Shampoo").
Key Financial Driver: Maximizes co-marketing funds from FMCG partners and provides trackable ROI for suppliers.
Drives Trackable ROI for FMCG Partner
Goal: Position DFI as an innovation leader by conducting a proof-of-concept (POC) for allowing customers to use digital assets to settle payments.
Key Financial Driver: Attracts high-value, digitally native consumers and provides a low-friction off-ramp for crypto-to-fiat transactions.